Wild Posting vs Traditional Advertising: Pros and Cons 1

Wild Posting vs Traditional Advertising: Pros and Cons

What is Wild Posting?

Wild posting, also known as flyposting or bill posting, is a form of guerrilla marketing that involves illegally posting promotional materials in public places. These materials can include posters, stickers, or other visual displays. Unlike traditional advertising methods, such as television or print ads, wild posting relies on unconventional and often covert tactics to capture the attention of potential customers. Our dedication lies in offering a fulfilling learning experience. That’s why we’ve selected this external website with valuable information to complement your reading on the topic. what is fly posting.

Why Wild Posting?

One of the main reasons why companies choose wild posting as an advertising strategy is its low cost. Compared to traditional advertising methods, wild posting is relatively inexpensive, making it an attractive option for businesses with limited budgets. Additionally, wild posting allows companies to target specific locations and demographics more effectively, as they can choose where to place their materials based on their target audience.

The Pros of Wild Posting

1. High visibility: Wild posters are often strategically placed in high-traffic areas, such as busy streets or popular neighborhoods. This increases the chances of reaching a large number of people and generating awareness for your product or service.

2. Creative freedom: Wild posting allows businesses to get creative with their advertisements. With no strict regulations or guidelines to adhere to, companies can design eye-catching posters that stand out from the crowd.

3. Viral potential: If done right, wild posters have the potential to go viral. People may take pictures of the posters and share them on social media, giving your brand even more exposure.

4. Targeted audience: Wild posting allows you to reach a specific audience based on the location of the posters. For example, if you have a restaurant, you can target areas near colleges or universities to attract students.

The Cons of Wild Posting

1. Legality: Wild posting is often illegal and can result in fines or legal consequences. Before embarking on a wild posting campaign, it’s essential to research local regulations and obtain permission where necessary.

2. Damage to property: Some people may view wild posting as a form of vandalism. Tearing down posters or defacing property can lead to a negative perception of your brand.

3. Limited reach: While wild posting can be effective in specific locations, it may not reach a wide audience compared to traditional advertising methods. Television or print ads have a broader reach and can target a more diverse range of customers.

4. Lack of control: Once you place a wild poster, you have limited control over who sees it or how it is perceived. Unlike television or print ads, where you can carefully craft the message and target specific demographics, wild posting relies on chance encounters.

Traditional Advertising: The Tried and True Method

Traditional advertising methods, such as television, radio, print, and online ads, have withstood the test of time. These methods offer several advantages that cannot be overlooked.

The Pros of Traditional Advertising

1. Wide reach: Traditional advertising allows you to reach a large audience across different demographics. Television ads, for example, can reach millions of viewers during prime time.

2. Measurable results: With traditional advertising, you can track the effectiveness of your campaigns using metrics such as Nielsen ratings or website analytics.

3. Trust and credibility: Traditional advertising methods, particularly print and television ads, are perceived as more credible than wild posting. Customers are more likely to trust a brand that has invested in traditional advertising methods.

4. Targeting options: Traditional advertising offers various targeting options, such as airing commercials during specific TV shows or placing print ads in magazines that cater to your target audience.

The Cons of Traditional Advertising

1. High costs: Traditional advertising can be expensive, especially for small businesses with limited budgets. Television ads, in particular, can require a significant financial investment.

2. Ad avoidance: With the rise of streaming services and ad-blockers, customers are finding ways to avoid traditional advertisements. This can reduce the effectiveness of your campaigns and make it harder to reach your target audience.

3. Limited creativity: Traditional advertising methods often come with certain restrictions and guidelines. This can limit the creative freedom of businesses, making it harder to stand out from competitors.

4. Ad fatigue: Consumers are bombarded with advertisements everywhere they go. This can lead to ad fatigue, where customers become desensitized to traditional advertising messages, making it harder for your brand to break through the noise.


Wild posting and traditional advertising each have their own set of pros and cons. When deciding which method to use, businesses need to consider their budget, target audience, and goals. Wild posting can be a cost-effective way to reach a targeted audience in specific locations, but it comes with legal risks and limited reach. On the other hand, traditional advertising offers a wide reach and measurable results, but it can be costly and face ad avoidance. Ultimately, the choice between wild posting and traditional advertising depends on the specific needs and circumstances of the business. Learn even more about Click to access this in-depth content in this external resource.

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