“But does it scale vertically across the legacy stack, or are we just looking at a lateral pivot into a decentralized ecosystem?”
I stopped mid-sip of my coffee, the lukewarm liquid suddenly feeling heavy. The man speaking was wearing a vest that cost more than my first three cars combined, and he was talking to a woman who was nodding with such rhythmic intensity that I feared for her cervical spine. I knew for a fact, having worked on the filtration systems in that very building, that they were talking about a scheduling app for a local gym.
There is a specific kind of internal cringe that happens when you realize someone is using language not as a bridge, but as a moat. I’ve felt it before, usually in that split second after I’ve waved back at someone on the street, only to realize they were actually waving at the much more attractive person standing three feet behind me. It’s that hot flash of “Oh, I am performing a role I don’t actually own.”
The Nitrogen Cycle vs. Synergy
In my line of work-scrubbing the algae off the inside of massive, four-story saltwater tanks-you learn very quickly that the fish don’t care about your resume. I’m Stella K.L., and if I use the wrong chemical balance or misjudge the pressure in my tank, the consequences are immediate, wet, and very expensive. In the aquarium, there is no “synergy.” There is only the nitrogen cycle. There is only the pump and the glass.
But in the world of humans, specifically the professional world, we have developed this fascinating, parasitic relationship with jargon. We’ve reached a point where the vocabulary has begun to substitute for the understanding it was meant to represent. It’s a linguistic inflation where the denominations get higher, but the buying power of the words gets lower.
We call it “leveraging” because “using” sounds too cheap. We “ideate” because “thinking” feels like something anyone can do for free. The core frustration here isn’t just that these words are annoying. It’s that they are a performance of expertise.
We’ve created a culture that rewards the signal over the substance because the signal is visible and the substance is hidden deep under the hood.
We’ve created a culture that rewards the signal over the substance because the signal is visible and the substance is hidden deep under the hood. If you can speak the language of the tribe, we assume you are a master of the tribe’s crafts.
Think about it: if you walked into a room and spoke about “optimizing the friction-reduced user journey via multi-channel touchpoint integration,” people would take notes. If you said, “I want to make the website easier to use so people don’t get frustrated and leave,” they’d ask if you had any real experience.
The scary thing is how well it works. There’s a psychological safety in big words. They act as armor. If I use a term you don’t understand, the burden of ignorance is on you, not me. You won’t ask for a definition because you don’t want to be the only person in the room who isn’t “in the loop.” So you nod, and I keep talking, and we both drift further away from the reality of the task at hand.
Callouses vs. Concepts
I once spent listening to a consultant explain the “holistic biome-integration strategy” for a new reef exhibit. When he finally stopped for air, I asked how he planned to handle the nitrates. He looked at me like I’d just spoken in ancient Sumerian. He had the vocabulary of a marine biologist, but he didn’t have the callouses of someone who had ever actually cleaned a filter.
“Roughly 67 of them wouldn’t be able to give you a functional explanation of how that word translates into a physical action.”
– Stella K.L., Observation on Professional Jargon
This isn’t just an anecdotal annoyance. If you took 100 professionals from any given industry and asked them to define a piece of jargon they used in the last hour, roughly 67 of them wouldn’t be able to give you a functional explanation of how that word translates into a physical action. They aren’t lying; they’ve just adopted the word as a badge. It’s a membership token. You wear the word like a lanyard, and it gets you through the door.
Professionals unable to translate their own jargon into physical action.
We see this everywhere, especially in spaces where trust is the primary product. In the world of online entertainment and gaming, for example, the industry is often buried under layers of technical “proprietaries.” People talk about “proprietary RNG algorithms” or “secure multi-layer encryption protocols” as if the complexity itself is the proof of safety.
But true expertise usually moves in the opposite direction. The person who really knows how the engine works is the one who can explain it to you using nothing but kitchen utensils and a few hand gestures. They don’t need the jargon because they have the mechanics.
This is why a platform like
is such a departure from the norm. Instead of hiding behind the “theater of the digital,” they just show you the dealer. They show you the cards. They broadcast the physical reality of a room in Poipet directly to your screen. It’s an admission that the most sophisticated technology in the world is still just a tool to let you see something real. When you can see the person flipping the card, you don’t need a 20-page whitepaper on “transparency protocols.” The transparency is just… there.
I think we’re all hungry for that kind of directness. We’re tired of the “vibe” and the “ecosystem.” We want the pump to work. We want the fish to stay alive. We want to know that when we press a button, the thing on the other side isn’t a cloud of vague promises, but a functioning system.
The Map and the Bridge
The problem with borrowed jargon is that it eventually becomes a trap. You start to believe your own vocabulary. You start to think that because you can describe the “tectonic shifts in the marketplace,” you actually know which way the ground is moving. But words are just maps, and maps are notoriously bad at telling you if the bridge has been washed out by a flood until you’re already at the water’s edge.
I’ve made this mistake myself. Not with business words, but with the technical jargon of my trade. I used to explain “calcification inhibitors” to clients to justify my fees. Then one day, a client-a sharp woman who ran a laundromat-stopped me and said:
“Stella, just tell me if the rocks are going to turn white.”
She was right. I was using the big words to make my job seem more magical than it was. I was insecure about the fact that a large part of my expertise is just being willing to get wet and scrub things that smell like rotting salt. By using the jargon, I was trying to distance myself from the bucket and the brush. But the bucket and the brush are where the value is.
We’ve become a society of people waving at the person behind us. We’re all performing for an audience that might not even be looking at us, using words that we hope make us look like we belong in the room. We’re terrified that if we speak plainly, people will realize we’re just human.
But the irony is that plain speech is the ultimate status symbol. It’s the mark of someone who is so secure in their understanding that they don’t need the armor. It’s the difference between a person who wears a suit to look like a CEO and the CEO who shows up in a t-shirt because he owns the building and doesn’t care what you think.
When you strip away the “interfacing” and the “synergizing,” what you’re left with is the work. And the work is usually quite simple, even if it’s difficult. It’s about solving a problem, providing a service, or creating an experience that is exactly what it claims to be.
I’ve spent thousands of hours underwater, looking through of acrylic at people on the other side. From that perspective, the world looks very different. You can’t hear the jargon through the glass. You just see the gestures. You see the way people move, the way they point, the way they react. You see the reality of their behavior, stripped of the linguistic fluff.
And you know what? The people who look the happiest, the most engaged, and the most successful aren’t the ones talking. They’re the ones doing. They’re the ones who have found a place-whether it’s a career, a hobby, or a platform-where they don’t have to pretend. They’ve found a space where the results speak for themselves, and the vocabulary is just an afterthought.
Noise in the Tank
We should probably spend more time checking our filters and less time naming them. We should be more suspicious of the person who can’t explain their job to a ten-year-old, and more appreciative of the systems that don’t require a glossary to navigate.
The next time someone asks you to “circle back on a holistic deep-dive,” maybe just ask them what they actually want to do. You might find that once the jargon is gone, there isn’t much left. Or, you might find something real. Either way, it beats waving at the wrong person.
The goal isn’t to sound like an expert. The goal is to be the person who knows exactly why the fish are swimming the way they are, even if the only word you use to describe it is “happy.”
Because at the end of the day, the water is either clean or it isn’t. The cards are on the table, or they aren’t. Everything else is just noise in the tank.